The Sad, Somber Hilarity of Monster.com's 'When I Grow Up'
Humor on the Super Bowl is usually supersized and slapstick. But Monster.com's "When I Grow Up" commercial, from 1999, was the opposite—exceedingly dry and especially hilarious, with kids around the country talking about the dead-end jobs they're looking forward to having. In our latest look back at memorable Super Bowl spots, we revisit Mullen's black-and-white comic gem, which proved quiet and subtle humor can break through on the noisiest TV night of all.
- Judy John, Global Chief Creative Officer, Edelman
- Danny Robinson, Chief Creative Officer, The Martin Agency
- Matt Wallaert, Behavioral Science Expert
- Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
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