Betty White and Snickers: A Match Made in Super Bowl Heaven

Inside the ad that launched a global campaign, and revived the beloved actress's career

It was one of the greatest celebrity endorsements in Super Bowl history: Betty White, then 88 years old, talking trash for Snickers in the first-ever "You're not you when you're hungry" ad for Snickers in 2010.

Today, we celebrate what would have been Betty's 100th birthday with a look back at the classic spot from BBDO—in our first installment of the Clio Awards' new 16-part series, "The Most Memorable Super Bowl Ads of All Time."

Featuring commentary from: 

  • Fernando Machado, Chief Marketing Officer, Activision Blizzard
  • David Lubars, ​​Chairman and Chief Creative Officer, BBDO
  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
  • Judy John, Global Chief Creative Officer, Edelman
  • Michele Tafoya, NFL Sideline Reporter 
  • Yamaneika Saunders, Comedian & Writer
  • Tyler Cameron, Television Personality & Model
  • Jai Rodriguez, Actor & Television Personality

See more episodes of our series below:


Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion


The Sad, Somber Hilarity of Monster.com's 'When I Grow Up'


Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry


The Enduring Charm of Coke's Mean Joe Greene Ad


The Night Alexa Lost Her Voice but Spoke Louder Than Ever


Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves


The NFL's Epic Super Bowl Ad That Was 100 Years in the Making


When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl


Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's


How Reebok's Terry Tate Smashed His Way Into Super Bowl History


Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad


Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?


How Doritos and Mountain Dew Created a Rap Battle for the Ages


Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?


Below are the credits for the Snickers commercial.

CREDITS

Client: Mars Chocolate North America
Creative Agency: BBDO New York,
Chief Creative Officer: David Lubars
Creative Director/Copywriter: Peter Kain
Creative Director/Art Director: Gianfranco Arena
Executive Producer: Amy Wertheimer
Account Executive: Kathryn Brown
Production Company: MJZ, New York
Director: Craig Gillespie
Cinematographer: Emmanuel Lubezki
Editing Company: Mackenzie Cutler, New York
Editor: Ian Mackenzie / Mackenzie Cutler, New York
Visual Effects Company: Company 3
Colorist: Tim Masick

Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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