The Enduring Charm of Coke's Mean Joe Greene Ad

42 years later, it's still simply perfect

It was one of those early Super Bowl commercials that helped turn the game into an advertising showcase—Coca-Cola's "Hey Kid, Catch!" spot from McCann-Erickson, starring Mean Joe Greene of the Pittsburgh Steelers. In our latest look back at memorable Super Bowl ads, we revisit the simple and charming 1980 classic, and why it still resonates deeply so many decades later.

Featuring:

  • Michele Tafoya, NFL Sideline Reporter 
  • Matt Wallaert, Behavioral Science Expert
  • Tiffany Rolfe, Global Chief Creative Officer, R/GA
  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
  • Susan Credle, Global Chief Creative Officer, FCB
  • Eric Francisco, Entertainment Journalist, Inverse
  • Fernando Machado, Chief Marketing Officer, Activision Blizzard

See previous episodes from our series here:


Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion


The Sad, Somber Hilarity of Monster.com's 'When I Grow Up'


Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry


The Night Alexa Lost Her Voice but Spoke Louder Than Ever


Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves


The NFL's Epic Super Bowl Ad That Was 100 Years in the Making


When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl


Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's


How Reebok's Terry Tate Smashed His Way Into Super Bowl History


Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad


Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?


How Doritos and Mountain Dew Created a Rap Battle for the Ages


Betty White and Snickers: A Match Made in Super Bowl Heaven

Profile picture for user Tim Nudd
Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

Advertise With Us

Featured Clio Award Winner

Museletter

SUBSCRIBE

The best in creativity delivered to your inbox every morning.

ADVERTISING