Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry

A look back at W+K's 2011 spot 'Born of Fire'

It remains one of the most powerful films ever aired on the Super Bowl—the two-minute "Born of Fire" spot from Wieden+Kennedy for Chrysler, featuring Eminem and a cast of Detroit locals defiantly putting the U.S. automotive industry back on the map. In our latest Super Bowl Classics video, we revisit the 2011 masterpiece to learn the origins of the anthem as well as its remarkable legacy.

Featuring:

  • Susan Credle, Global Chief Creative Officer, FCB
  • Rob Reilly, Global Chief Creative Officer, WPP 
  • Daymond John, CEO, FUBU and The Shark Group  
  • Matt Wallaert, Behavioral Science Expert
  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio

See more episodes of our series below:


Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion


The Sad, Somber Hilarity of Monster.com's 'When I Grow Up'


The Enduring Charm of Coke's Mean Joe Greene Ad


The Night Alexa Lost Her Voice but Spoke Louder Than Ever


Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves


The NFL's Epic Super Bowl Ad That Was 100 Years in the Making


When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl


Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's


How Reebok's Terry Tate Smashed His Way Into Super Bowl History


Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad


Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?


How Doritos and Mountain Dew Created a Rap Battle for the Ages


Betty White and Snickers: A Match Made in Super Bowl Heaven

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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