Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion
The story of Leo Burnett's 2015 masterpiece
It was an unlikely place for a feminine hygiene brand to bring its message of female empowerment—the Super Bowl, the most testosterone-fueled event in the world. Yet that's also why it was perfect. Leo Burnett had turned the phrase "like a girl" on its head with a three-minute viral film in 2014. But the 60-second cut on the 2015 Super Bowl would bring the message to so many more people. Hear from our panel experts—including Judy John herself—all about this milestone event from seven years ago.
Featuring:
- David Lubars, Chairman/Chief Creative Officer, BBDO
- Judy John, Global Chief Creative Officer, Edelman
- Matt Wallaert, Behavioral Science Expert
- Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
See more episodes of our series below:
The Sad, Somber Hilarity of Monster.com's 'When I Grow Up'
Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry
The Enduring Charm of Coke's Mean Joe Greene Ad
The Night Alexa Lost Her Voice but Spoke Louder Than Ever
Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves
The NFL's Epic Super Bowl Ad That Was 100 Years in the Making
When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl
Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's
How Reebok's Terry Tate Smashed His Way Into Super Bowl History
Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad
Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?
How Doritos and Mountain Dew Created a Rap Battle for the Ages
Betty White and Snickers: A Match Made in Super Bowl Heaven
Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.
