Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion

The story of Leo Burnett's 2015 masterpiece

It was an unlikely place for a feminine hygiene brand to bring its message of female empowerment—the Super Bowl, the most testosterone-fueled event in the world. Yet that's also why it was perfect. Leo Burnett had turned the phrase "like a girl" on its head with a three-minute viral film in 2014. But the 60-second cut on the 2015 Super Bowl would bring the message to so many more people. Hear from our panel experts—including Judy John herself—all about this milestone event from seven years ago.
 
Featuring:

  • David Lubars, Chairman/Chief Creative Officer, BBDO
  • Judy John, Global Chief Creative Officer, Edelman
  • Matt Wallaert, Behavioral Science Expert
  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio

See more episodes of our series below:


The Sad, Somber Hilarity of Monster.com's 'When I Grow Up'


Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry


The Enduring Charm of Coke's Mean Joe Greene Ad


The Night Alexa Lost Her Voice but Spoke Louder Than Ever


Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves


The NFL's Epic Super Bowl Ad That Was 100 Years in the Making


When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl


Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's


How Reebok's Terry Tate Smashed His Way Into Super Bowl History


Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad


Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?


How Doritos and Mountain Dew Created a Rap Battle for the Ages


Betty White and Snickers: A Match Made in Super Bowl Heaven

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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