Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion

The story of Leo Burnett's 2015 masterpiece

It was an unlikely place for a feminine hygiene brand to bring its message of female empowerment—the Super Bowl, the most testosterone-fueled event in the world. Yet that's also why it was perfect. Leo Burnett had turned the phrase "like a girl" on its head with a three-minute viral film in 2014. But the 60-second cut on the 2015 Super Bowl would bring the message to so many more people. Hear from our panel experts—including Judy John herself—all about this milestone event from seven years ago.

  • David Lubars, Chairman/Chief Creative Officer, BBDO
  • Judy John, Global Chief Creative Officer, Edelman
  • Matt Wallaert, Behavioral Science Expert
  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio

See more episodes of our series below:

The Sad, Somber Hilarity of's 'When I Grow Up'

Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry

The Enduring Charm of Coke's Mean Joe Greene Ad

The Night Alexa Lost Her Voice but Spoke Louder Than Ever

Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves

The NFL's Epic Super Bowl Ad That Was 100 Years in the Making

When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl

Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's

How Reebok's Terry Tate Smashed His Way Into Super Bowl History

Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad

Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?

How Doritos and Mountain Dew Created a Rap Battle for the Ages

Betty White and Snickers: A Match Made in Super Bowl Heaven

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