How Reebok's Terry Tate Smashed His Way Into Super Bowl History

The hits kept on coming in this 2003 classic

We've all seen plenty of slapstick humor in Super Bowl commercials, but nothing can top the jaw-dropping, bone-rattling punishment dished out by Terry Tate, Office Linebacker, in Reebok's hilarious 2003 commercial. In our latest deep dive into legendary Super Bowl spots, our group of experts dig into the comic masterpiece—explaining why it worked, and why we could all use a Terry Tate in our office.


  • Eric Francisco, Entertainment Journalist, Inverse
  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
  • Tyler Cameron, Television Personality and Model
  • Rob Reilly, Global Chief Officer, WPP
  • Yamaneika Saunders, Comedian and Writer
  • Michele Tafoya, NFL Sideline Reporter 

Check out more Super Bowl Classics below.

Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion

The Sad, Somber Hilarity of's 'When I Grow Up'

Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry

The Enduring Charm of Coke's Mean Joe Greene Ad

The Night Alexa Lost Her Voice but Spoke Louder Than Ever

Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves

The NFL's Epic Super Bowl Ad That Was 100 Years in the Making

When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl

Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's

Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad

Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?

How Doritos and Mountain Dew Created a Rap Battle for the Ages

Betty White and Snickers: A Match Made in Super Bowl Heaven


Reebok "Terry Tate: Office Linebacker"

Client: Reebok
Agency: Arnell Group
Director: Rawson Marshall Thurber
Creative Director: Peter Arnell
Executive Producer: Miriam Franklin
Production Company: Hypnotic
Director of Photography: Eric Haase
Editor: Jason Painter
Editorial Company: Swietlik
Music: Larry Pecorella
Music: David Hutten
Music: Justin Hori
Music: Comma Music
Audio Mixer: Loren Silber
Audio Mixer: POP Sound

Advertise With Us

Featured Clio Award Winner



The best in creativity delivered to your inbox every morning.