How Volkswagen's 'The Force' Changed the Super Bowl Forever

Inside Deutsch LA's famed 2011 crowd-pleaser

It's standard practice these days to release your Super Bowl ad before the game even starts—pushing the PR engine for all it's worth, and building fully integrated Super Bowl campaigns instead of just merely airing a spot. This tradition is barely a decade old, though—and it began with Deutsch LA's "The Force" for Volkswagen in 2011. Hear our panel of experts discuss the heartwarming spot, and how the content and media strategy aligned to produce one of the game's all-time classics.

Featuring:

  • Tiffany Rolfe, Global Chief Creative Officer, R/GA
  • Rob Reilly, Global Chief Creative Officer, WPP 
  • Tim Nudd, Editor in Chief, The Clio Awards & Muse by Clio
  • Tyler Cameron, Television Personality & Model
  • Michele Tafoya , NFL Sideline Reporter 
  • Daymond John, CEO, FUBU & The Shark Group

See more episodes of our series below:


Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion


The Sad, Somber Hilarity of Monster.com's 'When I Grow Up'


Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry


The Enduring Charm of Coke's Mean Joe Greene Ad


The Night Alexa Lost Her Voice but Spoke Louder Than Ever


Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves


The NFL's Epic Super Bowl Ad That Was 100 Years in the Making


When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl


Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's


How Reebok's Terry Tate Smashed His Way Into Super Bowl History


Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad


Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?


How Doritos and Mountain Dew Created a Rap Battle for the Ages


Betty White and Snickers: A Match Made in Super Bowl Heaven

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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