Postscript How BT Sport Upended Football by Using A.I. to Script the Entire Premier League Season By Richard Morgan and Christopher McKee
Postscript How Guinness Reached Nigeria's Younger Drinkers Through Neuroscience, Rappers and Silky Sofas By Neil Davidson
Postscript How Sonic the Hedgehog Reached Fans Through Live Twitter and Papercraft Video By Frank Donner
