Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad

Inside the most head-turning product packaging announcement ever made

Celebrity endorsements are a dime a dozen in Super Bowl commercials, but few have stood the test of time quite like Cindy Crawford's 1992 "New Can" spot for Pepsi. In our latest look back at classic Super Bowl spots, we revisit the supermodel's legendary pitch—one of advertising's greatest misdirects of all time. And to think, it could have been a Macaulay Culkin commercial!


  • Tyler Cameron, Television Personality & Model
  • Jai Rodriguez, Actor and Television Personality
  • Susan Credle, ​​Global Chief Creative Officer, FCB
  • Eric Francisco, Entertainment Journalist, Inverse
  • Tiffany Rolfe, Global Chief Creative Officer, R/GA
  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
  • Michele Tafoya, NFL Sideline Reporter 

Check out more Super Bowl classics below.

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The Sad, Somber Hilarity of's 'When I Grow Up'

Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry

The Enduring Charm of Coke's Mean Joe Greene Ad

The Night Alexa Lost Her Voice but Spoke Louder Than Ever

Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves

The NFL's Epic Super Bowl Ad That Was 100 Years in the Making

When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl

Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's

How Reebok's Terry Tate Smashed His Way Into Super Bowl History

Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?

How Doritos and Mountain Dew Created a Rap Battle for the Ages

Betty White and Snickers: A Match Made in Super Bowl Heaven


Pepsi "New Can"

Client: Pepsi
Agency: BBDO New York
Director: Joe Pytka

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