The NFL's Epic Super Bowl Ad That Was 100 Years in the Making

The night 72andSunny ran the ultimate play

The NFL celebrated its 100th birthday in epic fashion in its 2019 Super Bowl commercial, which featured more than 40 players—legends and modern stars—taking part in a fantastically choreographed scrum of tackle football. In our latest trip back in time to look at classic Super Bowl work, we revisit 72andSunny and director Peter Berg's celebrated spot that lived up to the hype—for casual fans and diehards alike.


  • Tyler Cameron, Television Personality and Model
  • Yamaneika Saunders, Comedian and Writer
  • David Lubars, ​​Chairman/Chief Creative Officer, BBDO
  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
  • Michele Tafoya, NFL Sideline Reporter 
  • Eli Manning, Former NFL Quarterback

Check out more Super Bowl Classics below.

Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion

The Sad, Somber Hilarity of's 'When I Grow Up'

Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry

The Enduring Charm of Coke's Mean Joe Greene Ad

The Night Alexa Lost Her Voice but Spoke Louder Than Ever

Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves

When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl

Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's

How Reebok's Terry Tate Smashed His Way Into Super Bowl History

Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad

Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?

How Doritos and Mountain Dew Created a Rap Battle for the Ages

Betty White and Snickers: A Match Made in Super Bowl Heaven

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