Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?

Inside Anomaly and Jake Scott's 2014 classic

In 2014, Budweiser won the Super Bowl long before kickoff with its "Puppy Love" commercial, from Anomaly and director Jake Scott. Released the Wednesday before the game, the spot is one of the cutest ever to air on the Super Bowl—with its irresistible story of a Clydesdale and a puppy's indomitable friendship. Click the video to learn more about this true classic.

Featuring:

  • Tyler Cameron, Television Personality and Model
  • Jai Rodriguez, Actor and Television Personality
  • Matt Wallaert, Behavioral Science Expert
  • Michele Tafoya, NFL Sideline Reporter 
  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
  • Fernando Machado, Chief Marketing Officer, Activision Blizzard
  • Danny Robinson, Chief Creative Officer, The Martin Agency

And check out some more Super Bowl Classics below.


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The Sad, Somber Hilarity of Monster.com's 'When I Grow Up'


Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry


The Enduring Charm of Coke's Mean Joe Greene Ad


The Night Alexa Lost Her Voice but Spoke Louder Than Ever


Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves


The NFL's Epic Super Bowl Ad That Was 100 Years in the Making


When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl


CREDITS

Budweiser "Puppy Love"

Agency: Anomaly
Chief Creative Officer: Mike Byrne
Executive Creative Director: Eric Segal
Executive Creative Director: Ian Toombs
Art Director: Mark Sarosi
Copywriter: Johnny Dantonio
Senior Producer: Amy Bonin
EP/Head of Production: Andrew Loevenguth
Founding Partner: Jason DeLand
Business Director: Jimmy Euwer
Account Director: Alex Ames
Account Supervisor: Ann Kim

Production Company: RSA
Director: Jake Scott
President: Jules Daly
Executive Producer: Tracie Norfleet
Producer: David Mitchell
Production Supervisor: Andrea Fein Primack
Director of Photography: Paul Cameron
1st A.D.: Howell Caldwell
Production Designer: Kim Rees
Camera Operator: Mark Meyers
VFX Supervisor: Eliza Pelham Randall
Puppy Trainer: Sue Chipperton
Clydesdales Trainer: Kate & Robin Wiltshire

Editing Company: No6
Editor: Andrea MacArthur
Executive Producer: Deborah Sullivan
Producer: Malia Rose
Editorial Assistant: Adam Longo

VFX & Design: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Alex Fitzgerald
Shoot Supervisor: Eliza Pelham Randall
2D Lead Artist: Ilia Mokhtareizadeh
2D Artist: Liz Berndt
Production Assistant: Colin Moneymaker

Colour: The Mill
Colourist: Fergus McCall

Sound: AudioEngine
Mixer: Tom Goldblatt
Music: Puppy Love Passenger: "Let Her Go"
Music Clearance: Annemarie Cullen (Anomaly)

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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