How the E*Trade Baby Became an Icon of the Super Bowl
The story of the game's most famous spokeskid
They say Super Bowl advertising is all about celebs, animals and babies. When it comes to the latter, no brand has been as successful as E*Trade, which launched ads with a talking baby on the 2008 game—and kept the character around for seven years after that, including many more Super Bowl appearance. In our final look back at memorable Super Bowl spots, our panel revists the game's most famous spokeskid, and why he was so beloved by viewers of all ages.
Featuring:
- Tyler Cameron, Television Personality and Model
- Danny Robinson, Chief Creative Officer, The Martin Agency
- Fernando Machado , Chief Marketing Officer, Activision Blizzard
- Tim Nudd, Editor in Chief, Clio Awards amd Muse by Clio
- Tiffany Rolfe, Global Chief Creative Officer, R/GA
- Matt Wallaert, Behavioral Science Expert
- Michele Tafoya , NFL Sideline Reporter
See more episodes of our series below:
How Volkswagen's 'The Force' Changed the Super Bowl Forever
Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion
The Sad, Somber Hilarity of Monster.com's 'When I Grow Up'
Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry
The Enduring Charm of Coke's Mean Joe Greene Ad
The Night Alexa Lost Her Voice but Spoke Louder Than Ever
Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves
The NFL's Epic Super Bowl Ad That Was 100 Years in the Making
When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl
Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's
How Reebok's Terry Tate Smashed His Way Into Super Bowl History
Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad
Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?
How Doritos and Mountain Dew Created a Rap Battle for the Ages
Betty White and Snickers: A Match Made in Super Bowl Heaven
Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.
