Nothing but Net: Jordan and Bird's Epic Showdown for McDonald's

Inside the greatest game of H.O.R.S.E. ever

Great rivalries make for epic entertainment. And few Super Bowl commercials have been as epic as the larger-than-life game of H.O.R.S.E. played by Michael Jordan and Larry Bird for a McDonald's Big Mac in 1993. In our latest look back at memorable Super Bowl spots, we explore the Leo Burnett commercial whose legacy includes a catchphrase and a feature film—not to mention millions of smiling viewers.


  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
  • Eric Francisco, Entertainment Journalist, Inverse
  • Michele Tafoya, NFL Sideline Reporter 
  • Judy John, Global Chief Creative Officer, Edelman
  • Daymond John, CEO, FUBU and The Shark Group
  • Tyler Cameron, Television Personality & Model

Check out more Super Bowl classics below.

Always 'Like a Girl,' From Online Viral Hit to Super Bowl Champion

The Sad, Somber Hilarity of's 'When I Grow Up'

Chrysler and Eminem's Epic Salute to Detroit and Its Auto Industry

The Enduring Charm of Coke's Mean Joe Greene Ad

The Night Alexa Lost Her Voice but Spoke Louder Than Ever

Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves

The NFL's Epic Super Bowl Ad That Was 100 Years in the Making

When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl

How Reebok's Terry Tate Smashed His Way Into Super Bowl History

Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad

Budweiser's 'Puppy Love' ... the Cutest Super Bowl Ad Ever?

How Doritos and Mountain Dew Created a Rap Battle for the Ages

Betty White and Snickers: A Match Made in Super Bowl Heaven

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