Super Bowl LVII: See All the Ads
Welcome to Muse's coverage of the ads of Super Bowl LVII. See the full commercials as they're released leading up to the Big Game on Feb. 12. We'll have all the spots here post-game, too.
Amazon
Man's best friend can use a four-legged best friend.
Avocados From Mexico — Lerma
Since the beginning of time, Avocados From Mexico makes everything greener and naked. Anna Faris stars. Read our story.
Booking.com — Zulu Alpha Kilo
Melissa McCarthy needs a vacay, stat! She's not picky on location, but child care is a MUST! Booking.com comes to the rescue. Read our take on the campaign.
Bud Light — Anomaly
Miles and Keleigh Teller—and their dog Bugsy—adorably make the most of hold call music. Click here for more.
Busch Light — The Martin Agency
Finally, we can hear Sarah McLahlan's "Angel" in and not want to cry. Read our full story about the self-aware spot.
Crowdstrike — in-house
Cyberattcacks are modern-day Trojan horses in this ad for cybersecurity firm, Crowdstrike.
Crown Royal — Anomaly
Dave Grohl thanks Canada for a bevy of inventions, like hockey, paint and FOOTBALL in Crown Royal's Super Bowl ad.
Dexcom — Marcus Thomas
Nick Jonas, a Type 1 diabetic, returns to the Super Bowl for Dexcom to explain how the G7 glucose monitoring system works.
Disney
Disney turns 100 and looks back at many highlights (Lion King, Toy Story, Frozen, Steamboat Willie) in a 90-second ad.
Doordash — The Martin Agency
Doordash "gets" groceries and tapped Chef Matty Matheson from Hulu's The Bear and Raekwon from Wu-Tang to star in its Super Bowl ad. Watch Raekwon hold a carton of cream as a shopper recites lyrics from "C.R.E.A.M."
Doritos — Goodby Silverstein & Partners
When Jack Harlow is creatively blocked, he finds inspiration in the shape of Doritos and tries another angle—the triangle. He goes all in on the instrument, selling it, teaching it, even spurring a new awards category. Watch to see who wins "Triangle Player of the Year."
Downy — Saatchi & Saatchi
The Downy Unstopables spokesdude is revealed as Danny McBride. Now, he's going to spread the brand's good word, one cul-de-sac at a time.
DraftKings — Hartbeat
Attendees at Kevin Hart's Super Bowl party include the Undertaker, David Ortiz, Ludacris, Tony Hawk, Emmitt Smith, Julius Erving and Lisa Leslie. Plus there's a cheese sculpture crafted in his likeness. More on the ad here.
Dungeons & Dragons: Honor Among Thieves
The RPG gets a big game audience ahead of its March 31 movie release.
Dunkin'
Ben Affleck, heavy emphasis on that Boson accent, mans a DD drive-thru with a cameo from JLO.
e.l.f.
Jennifer Coolidge loves e.l.f.'s sticky primer—"I look like a baby dolphin"—and it keeps makeup and anything else it comes into contact with, in place.
E*Trade — MullenLowe
The E*Trade baby is the best man at a pal's wedding. Cue the stroller jokes in the wedding speech!
FanDuel — Wieden+Kennedy New York
Tune in live during the third quarter to see how Ron Gronkowski's "Kick of Destiny" turns out. Here's the last pre-game ad promoting Gronk's 25-yard field goal attempt.
Farmer's Dog — in-house
The Farmer's Dog launches it's first-ever Super Bowl ad with a 60-second spot that follows the milestones of Ava and her beloved dog, Bear.
Stars, like Doja Cat, Giannis Antetokoumnpo and Amy Schumer, are just like us. Their photo game could use a little work. Google's Super Bowl ad promotes the Pixel 7 and features like Magic Eraser and Photo Unblur to elevate everyone's photo skills. More coverage here.
He Gets Us — Lerma/
Jesus has entered the Super Bowl with two ads—"Love Your Enemies" and "Be Childlike,"—encouraging viewers to love their enemies and to view people and situations through the eyes of a child.
Hellman's — Wunderman Thompson
Jon Hamm and Brie Larson are the ham and cheese inside a fridge—and then a hungry Pete Davidson shows up.
Jeep — Highdive
The Electric Slide and dancing animals combine to promote Jeep's EV.
Kia — David&Goliath
Kia's Super Bowl ad for its Telluride X-Pro gives us the kind of breaking news car chase we're here for—a frenzied dad, driving through rough terrain to get his baby's forgotten binky.
M&M's
Where Maya Rudolph sings about candy coated clam bites.
Michelob Ultra — Wieden+Kennedy New York
Tony Romo, Serena Williams, Brian Cox, Alex Morgan, Canelo Alvarez and Nneka Ogwumik in a Caddyshack spoof. Click here for more.
Molson Coors — Droga 5
It began with Miller Lite and Coors Light duking it out to stake their claim for commercial rights. It ended up being a Blue Moon commercial.
Netflix and GM — The Community
Will Ferrell journeys through various Netflix shows in different GM EVs. Watch Ferrell transform before your eyes in Army of the Dead, Squid Game, Stranger Things, Love is Blind and Bridgerton. Don't worry, no EVs in the latter. That would be weird. Additional coverage here.
NFL
The NFL passes the ball to flag football player Diana Flores, who can't be stopped in this 2-minute ad. "To the women pushing football forward, we can't wait to see where you take this game."
Paramount+ — Droga5
A "Cliffhanger" of sorts where Sylvester Stallone climbs a mountain that's shaped like his face. Check out our coverage.
Peacock
Poker Face's star character Charlie Cale, played by Natasha Lyonne, is a walking B.S. detector. In a Super Bowl ad for Peacock, Cale sifts through advertising fibs from Google Pixel, M&Ms and every friendship in a beer ad.
Pepsi — VaynerMedia
Does Pepsi Zero really taste great or are Ben Stiller and Steve Martin just acting? Each star in a big game ad, with extended versions below. Our full story.
Planters — VaynerMedia
Mr. Peanut gets roasted by the OG of roasts: Jeff Ross. Joining him are Natasha Leggero, Frank Castillo, Atsuko Okatsuka, Yamaneika Saunders, David Lucas, and Sarah Tiana. Must be harsh since Mr. Peanut wishes that "Planters would just kill me off again." Read our story.
PopCorners — D3
Breaking Bad fans rejoice as Bryan Cranston, Aaron Paul and Raymond Cruz reunite—in character—for PopCorners' "Breaking Good." The ad's storyline was devised and directed by series creator Vince Gilligan. Check out our coverage.
Pringles — Grey Group
It's a rite of passage to get your hand stuck inside a can of Pringles. It happens to surgeons, bowlers, game show contestants and Meghan Trainor!
Rakuten — In-house
Rakuten resurrects Alicia Silverstone's beloved character from "Clueless," along with her archrival Amber, played by Elisa Donovan. Look for Christian Siriano, too
Ram Trucks — Highdrive
Ram Trucks' EV line pokes fun at those big Pharma ads with "Premature Electrification."
Remy Martin — Fred & Farid
Serena Williams takes a play from Any Given Sunday and delivers Al Pacino's moving locker room speech in an ad for Remy Martin.
Scream VI
The survivors of the most recent Ghostface killings leave Woodsboro to start fresh... but there's a killer on their tracks.
Skechers — SKX Studios
Snoop Dogg takes a hands-free approach to his shoes with Skechers slip-ins. Watch for cameos from Howie Long, Tony Romo and Martha Stewart.
Squarespace — in-house
Adam Driver journeys down a rabbit hole upon learning that Squarespace is a website that makes websites. In this alternate reality he'll encounter countless versions of himself. More coverage here.
T-Mobile
Bradley Cooper and his mom try to make an ad. Helping her runs lines, Cooper notes, "I've been nominated nine times." "Yeah, but you never won any," mom shoots back.
T-Mobile
John Travolta, Zach Braff and Donald Faison sings the praises of T-Mobile home internet service with a techy version of "Summer Nights" from Grease.
Temu — Saatchi & Saatchi
Temu launched its first Super Bowl ad where consumers can "shop like a billionaire" in the shopping app.
Tubi — Mischief
Oversized rabbits throw people down rabbit holes of endless content in a 60-second spot for Tubi.
TurboTax
Leave it to TurboTax to handle your taxes. With your free time, do whatever you want, like dance to Men Without Hats' "Safety Dance."
Uber One — Special U.S.
Now "This is How We Do It," and by it, I mean make a memorable Super Bowl ad chock full of one hit wonder earworms. Montell Jordan, Kelis, Haddaway, Donna Lewis and Ylvis audition for Diddy, who was tasked with creating a jingle for the Uber One membership program. Just don't call it a jingle. Click here for more.
WeatherTech — Pinnacle Advertising
WeatherTech silences the doubters in its big game ad, building factories and keeping products made in America when they were explicitly told: "You can't do that."
Workday — Ogilvy California
Ozzy Osbourne, Paul Stanley, Joan Jett, Billy Idol and Gary Clark Jr. are real rock stars, not Todd from accounting. Watch as they set the record straight in Workday's big game ad.
Xfinity — Goodby Silverstein & Partners
Is Xfinity's 10g network the greatest achievement since the moon landing? Starring Chris Bauer from "For All Mankind" and Will Forte as MacGruber.
