Zingers Fly When a Bunch of Comics Roast Mr. Peanut

The honoree quips about Baby Nut, too

They kid because they love.

Planters' Mr. Peanut takes the heat from a panel of comedians led by Jeff Ross during a roast set to air during the 3rd quarter of Sunday's Super Bowl.

Created by VaynerMedia, the commercial delivers about what you'd expect: Broadly self-aware humor, with the  monocled mascot snarking about his infamous Big Game appearance in 2020, when he was "reborn" as Baby Nut.

Natasha Leggero gets in the best shot: “Why are you dressed like it's five recessions ago?" In campaign materials, she adds: "There are moments in a career where you get to work with your heroes. I was so honored to dig into the 106-year history of Mr. Peanut and get under his shell."

Ross, Frank Castillo, Atsuko Okatsuka, Yamaneika Saunders, David Lucas and Sarah Tiana also crack wise. (Get it? Like you crack a nut. Subtle! The whole roast thing's too on the nose.)

Planters will post bonus footage on Sunday. Maybe some quips were too salty for prime time. (See, subtle.)

David Gianatasio
David Gianatasio is managing editor at Clio Awards.

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