Bud Light Dances Into Big Game With Miles and Keleigh Teller

AB InBev brand steps in a fresh direction

Who says that endlessly waiting on hold hella sucks? Miles and Keleigh Teller sure don't!

The celebrity couple appear in a Super Bowl :60 for Bud Light, swaying to shimmery synth grooves from their phone when customer service goes MIA.

Just like in real life, the call goes unanswered. Now that's truth in advertising. But cuddly cutie-pies Miles and Keleigh—plus their pooch Bugsy—don't seem to mind. (The familiar tune, "Opus 1" by Tim Carleton and Darrick Deel, has long served as Cisco's on-hold song and occupies its own special place in pop culture.)

"Forty-one years ago, Bud Light was created to be an easy-drinking beer. That is how we were born," says VP, marketing Alissa Heinerscheid. "We have turned that unique truth into our new platform—Bud Light is 'Easy to Drink, Easy to Enjoy,' and we look forward to bringing this message to life for consumers at Super Bowl and beyond."

Created by Anomaly and dubbed "Hold," the spot marks a departure for the brand. It's a tuneful, breezy wink at Gen Z, as opposed to broader Bud Light campaigns of yore.

Unlike sibling Michelob Ultra, which crammed scads of stars into elaborate Caddyshack spoofs for the Big Game, Bud Light goes small, sharing a relatable moment. Such a low-fi approach that could stand out from the boisterous crowd. Though not exactly enthralling, it's an appealing approach that goes down smooth.

"I loved the fact that Bud Light wanted to create something authentic in feeling and tone to our actual relationship," says Miles. "Life can get messy, it can get frustrating, it can all feel trivial and pointless at times. But I love the message of 'Choosing Enjoyment' in those moments. At the end of the day, it’s about who we spend our time with, and how we choose to spend that time."


AGENCY: Anomaly
Mike Byrne, Founding Partner, Global Chief Creative Officer 
Franke Rodriguez, Partner, CEO NY & TOR
Laura Rowan, Managing Partner, Head of Strategy NY
Elektra O’Malley, Group Business Director, Head of Account Management NY
Kevin Lyons, Managing Partner, Head of Design
Nick Alcock, Creative Director
Taylor Green, Creative Director
Conor Hagan, Creative Director
Cori Johnson, Creative Director
Dan Blaney, Head of Production
Mateus DeFaria, Senior Producer
Ellie Harriman, Business Director
Emily Cook, Account Director
Jordy Francescangeli, Account Supervisor
Nate Blowers, Group Design Director
Adrian Ortega, Senior Designer
Nani Harawaka, Associate Designer
Jeff Beck, Group Strategy Director
Christina Gregory, Head of Communications Strategy
Madeline Stefan, Senior Strategist
Jonathan Irizarry, Social Strategy Director
Ben Dorenfeld, Director of Music Production 
Ash Hess, Head of Project Management & Creative Resourcing
Sarah Scardillo, Senior Project Manager
Hannah Welch, Senior Project Manager
Meredith Thornhill, Senior Business Affairs Manager
Jaclyn Rink Crowley, Executive Creative Director
Alex Ledford, Copywriter

Production Company: RESET Content
Director: Trey Edward Shults
Director of Photography: Adam Newport-Berra
Executive Producer: Michael Garza 
Line Producer: Maeliosa Tiernan
Editorial: Arcade Edit
Editor: Jeff Ferruzzo 
Editor: Ali Mao
Senior Post Producer: Andrew Cravotta 
Post Production: The Mill NY
Executive Creative Director: Gavin Wellsman
Producer: Katharine Mulderry
Sound Design / Mix: Wave Studios 
Partner / Sound Designer: Aaron Reynolds 
Executive Producer: Vicky Ferraro 
Color Grade: Harbor Picture and Sound 
Colorist: Damien van der Cruyssen
Remix and Rights Clearance: Human
Creative Director/Supervisor: Mike Jurasits 
Executive Producer: James Dean Wells
Remix Composer: Sidney Kennedy
Song: "Opus No. 1" by Tim Carleton

David Gianatasio
David Gianatasio is managing editor at Clio Awards.

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