Will Ferrell Travels Through Netflix Shows in GM EVs
Will Ferrell ponders a world with more EVs as he travels through Netflix content in a Super Bowl spot from the steaming service and General Motors.
The funnyman's journey begins with a swarm of zombies from Army of the Dead. Not letting a bite from the undead deter him, Ferrell is next voluntarily kidnapped in an EV, Squid Game-style. He then moves on to Bridgerton for some royal treatment, where assuring us that we won't see EVs in that locale.
We also don't see the vehicles in Stranger Things' '80s-era upside down world, where Will plays an older, weathered Dustin. He gets schooled from Erica Sinclair, who chases him off with the admonishment, "You're ruining the show, you idiot."
Next, a runaway bride from Love Is Blind flees in a Hummer EV with Ferrell. Queer Eye's Jonathan Van Ness and Antoni Porowski put in cameos. It all comes around full circle, with Ferrell zombified behind the wheel.
Created by the community and directed by O Positive's David Shane, "EVs on Screen" will air during the second quarter of the Sunday's game.
"With this campaign, we wanted to get everyone thinking 'Why not an EV,'" says Lucas Bongioanni, executive creative director at the community. "The brief was to bring the partnership to life, two big brands with big commitments to sustainability coming together to lean into the excitement about an all-electric future. And the storyline is just a small piece of the puzzle, showing how your favorite movies and shows can help normalize EVs."
For those keeping track of EV options, the GMC Hummer EV, GMC Sierra EV Denali, Cadillac LYRIQ, Chevrolet Silverado EV and Chevrolet Blazer EV are featured in the ad.