BETC | Muse by Clio

Musings

Let Me Tell You About Advertising in a Changing World

By Bertille Toledano
Advertising

Hershey Made 'Her' and 'She' Bars Honoring Great Women

By Tim Nudd
Fashion & Beauty

We're Not in Love With Sephora's Strange Meditation on Beauty

By Angela Natividad
Music

Harlan Coben's Latest Thriller Comes with a Gripping Soundtrack

By Angela Natividad
Advertising

This Striking Home Improvement Ad Features the Craziest Treehouse in the World

By Angela Natividad
Advertising

This French Christmas Ad Tells Another Lovely Father-Daughter Tale

By Angela Natividad
Film & TV

Canal+ and BETC: Inside One of the Great Client/Agency Partnerships

By Angela Natividad
Advertising

Rebuild the World With Lego's First Global Campaign Since the '80s

By Angela Natividad
2 Minutes With

2 Minutes With ... Rosie Bardales, CCO of BETC London

By Tim Nudd
Advertising

Evian's Babies Are Back, and Only a Little More Grown Up Than Usual

By David Gianatasio
Film & TV

This Outdoor Ad for a Vampire Show Bursts Into Flames at Daybreak

By Tim Nudd
Sports

Lacoste Depicts Love's Destruction in Epic Ad From BETC and Megaforce

By Angela Natividad
Film & TV

This TV Network Hid a Surprise in Movie Credits to Find Real Film Fans

By Tim Nudd
Advertising

Pornhub's Bee Porn Videos Might Just Help Save the World

By Angela Natividad
Film & TV

Is Bandersnatch the Worst Black Mirror Episode Ever?

By Olivier Vigneaux

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