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Canal+ 'The Bear.' The French Ad That Conquered the World

This week on Tagline, we look at BETC's 2011 comic masterpiece for the pay-TV network

Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 7 above.

It was one of the great comic triumphs from the golden age of viral commercials: "The Bear" by the French TV network Canal+. This week on Tagline, we look at the making of the hilarious and wonderfully crafted 2011 spot, which won almost every ad award under the sun—and remains a high point of comedy advertising a decade later.

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Watch "The Bear" below.

Brand Text
Canal+ | The Bear


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Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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