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Canal+ 'The Bear.' The French Ad That Conquered the World

This week on Tagline, we look at BETC's 2011 comic masterpiece for the pay-TV network
 

Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 7 above.


It was one of the great comic triumphs from the golden age of viral commercials: "The Bear" by the French TV network Canal+. This week on Tagline, we look at the making of the hilarious and wonderfully crafted 2011 spot, which won almost every ad award under the sun—and remains a high point of comedy advertising a decade later.


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Watch "The Bear" below.

Brand Text
GSTV
Canal+ | The Bear

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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