Amazon, the e-commerce giant, is known for its data-driven marketing approach. From personalized ads to targeted emails, the company knows how to reach its customers. Muse by Clio rounds up some of Amazon's most innovative and talked-about marketing initiatives. Get an inside look at the people and process behind their campaigns, from Amazon Prime trailers to Super Bowl commercials. Subscribe to our newsletter to read articles featuring interviews with the people behind the campaigns, behind-the-scenes looks at the creative process, and more. Got a story tip or idea for us? We want to hear from you. Send us a message.