A Drone Stunt and a Key Art Poster Earn Grand Clios in Theatrical

Juries honor Laura Pausini doc, the film Spencer

Four Grand Clios were handed out in the Theatrical category at the Clio Entertainment Awards on Tuesday—three of them to a single experiential campaign for an Italian music documentary, and a fourth to a stunning poster for the biopic Spencer.

"Staraoke," a drone experience created by Prime Video to promote a Laura Pausini doc, won in the Innovation, Out of Home and Public Relations categories. Meanwhile, Empire Design's Spencer poster took top honors in Key Art.

See more about both campaigns below. And see all the 2022 Clio Entertainment winners here.


Prime Video 'Staraoke'

Grand Clio: Theatrical/Film | Innovation
Grand Clio: Theatrical/Film | Out of Home
Grand Clio: Theatrical/Film | Public Relations
Entrant Company: Prime Video

An international team (Italian and French) of choreographers, drone technicians and aeronautical engineers worked together to program drones to create lyrics in the sky—for onlookers to sign along with—in this larger-than-life karaoke-in-the-sky experience, promoting a Prime Video documentary about Italian singer Laura Pausini.

It took a full three weeks to program the show. The main challenge was to program the drone dance synced to the music of the song. Special permissions were also required to fly above a historical area, requiring coordination with the Roman and Vatican Municipalities. A few days before the show, Laura Pausini shared a call on social media to engage all her audience to keep an eye to the sky above Rome on April 6.

Staraoke | Laura Pausini: Piacere di Conoscerti

Spencer Key Art Poster

Grand Clio: Theatrical/Film | Key Art
Entrant Company: Empire Design

The teaser poster for Neon's film Spencer, about Princess Diana's existential crisis over the course of a Christmas retreat at Sandringham Palace, was among the year's most memorable. 

Spencer offers a poetic and highly empathic insight into Diana's view of her world, and Empire Design's poster sought to express this in a single moment that encapsulated the rare empathy of Pablo Larraín's vision and the intense vulnerability of Kristen Stewart's performance in one striking, impactful and iconic image.

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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