Two Super Bowl spots are among the 2020 Emmy nominees for Outstanding Commercial, and all five spots come from seasoned creative brands that have been nominated before.
Amazon's "Before Alexa" spot from Droga5 London and Jeep's "Groundhog Day" spot from Highdive Advertising, both of which aired during this year's Super Bowl, are among the nominees. Joined them are Sandy Hook Promise's "Back-to-School Essentials" by BBDO New York; Apple AirPods "Bounce" by TBWA\Media Arts Lab; and P&G's "The Look" by Saturday Morning.
See all five nominees here:
Amazon, 'Before Alexa'
Droga5 London, Ad Agency
Somesuch x Revolver/Will O'Rourke, Production Company
Apple AirPods, 'Bounce'
TBWA Media Arts Lab, Ad Agency
Pulse Films, Production Company
Jeep, 'Groundhog Day'
Highdive Advertising, Ad Agency
O Positive, Production Company
P&G, 'The Look'
Saturday Morning, Ad Agency
Stink Films, Production Company
Sandy Hook Promise, 'Back-to-School Essentials'
BBDO New York, Ad Agency
Smuggler, Production Company
Amazon, Apple, P&G and Sandy Hook Promise have all been nominated for an Emmy just in the past two years. P&G's "The Talk" won the coveted award two years ago. Amazon's "Alexa Loses Her Voice" was nominated the same year, and Sandy Hook Promise's "Point of View" was nominated last year. Apple's iPhone spots were nominated in both 2018 and 2019; its spot "Misunderstood" won the Emmy in 2014.
It's been a bit longer for Jeep parent Fiat Chrysler Automobiles. The company was last nominated in 2011 and 2012 for the Chrysler spots "Born of Fire" and "It's Halftime in America." The "Born of Fire" spot won the Emmy in 2011.
Nike's "Dream Crazy" spot won the Emmy last year.