P&G and BBDO's 'The Talk' Wins the Emmy for Outstanding Commercial

Another top prize to add to its haul

Procter & Gamble and BBDO's beautifully made spot about race, "The Talk," has added to its already impressive haul of awards by picking up the 2018 Emmy Award for Outstanding Commercial. 

The ad beat out four other finalists: Amazon's "Alexa Loses Her Voice," Apple's "Earth: Shot On iPhone," Monica Lewinsky' anti-bullying spot "In Real Life," and Tide's "It's a Tide Ad" (another P&G effort). 

"The Talk" also won three gold Clios this year, along with three silvers and a bronze.

P&G | "The Talk" | My Black Is Beautiful

Production Company: The Corner Shop
Agency: BBDO New York
Agency: Egami Consulting Group

P&G | "The Talk"

"'The Talk' being recognized across the industry by the Academy, Clio, Cannes, Effie and numerous other prestigious organizations is testament to the power of telling real stories about real people," a rep for P&G tells Muse in a statement. "It also reinforces the opportunity for brands to use our voice to be the courageous change we want and need in the world. We're humbled that 'The Talk' sparked dialogue, opened hearts and changed minds." 

See the other finalists below. 

Amazon | "Alexa Loses Her Voice"

Production Company: Hungry Man
Agency: Amazon D1/Lucky Generals

Amazon | "Alexa Loses Her Voice"
Apple | "Earth: Shot On iPhone"

Agency: TBWA\Media Arts Lab

Apple | "Earth: Shot On iPhone"
Monica Lewinsky | "In Real Life"

Production Company: BBDO Studios
Agency: BBDO New York

"In Real Life #BeStrong"
Tide | "It's a Tide Ad"

Production Company: Rattling Stick
Agency: Saatchi & Saatchi New York

Tide | "It's a Tide Ad"
Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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