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Amil Gargano, 90, Founder of Ally & Gargano, on a Life in Advertising

One of the all-time greats reflects on an agency that changed everything

Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 13 above.

This week on the Season 2 finale of Tagline, we speak with one of the living legends of the advertising business, art director Amil Gargano. Now 90 years old, Amil was a co-founder of Ally & Gargano, one of the most revered agencies of the '60s and '70s, famous for its take-no-prisoners style and pioneering use of comparative advertising—going at competing brands directly, in a first for the industry. I spent an afternoon with Amil recently, and this episode has excerpts from that conversation—as we touch on his career, his celebrated work, and his close yet combustible relationship with Carl Ally, the tempestuous other half of Ally & Gargano.

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Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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