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Ted Lasso's Origin Story

On Tagline, we revisit the hilarious NBC promos a decade ago that first made Ted famous

Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 12 above.

Ted Lasso is one of the most beloved shows on TV. But not many people realize the character actually originated in an ad campaign, many years ago, for NBC Sports and its inaugural season of Premier League soccer coverage. This week, on a new episode of Tagline, we look back at Ted's fascinating origin story: how Jason Sudeikis, the agency Brooklyn Brothers and the London club Tottenham Hotspur collaborated on two hilarious videos, a decade ago, that got NBC's soccer coverage off to a flying start—and set Sudeikis and his team on an unlikely path to Emmy-winning glory.

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See NBC Sports' two Ted Lasso films below film below:

Brand Text
NBC Sports | An American Coach in London
NBC Sports | The Return of Coach Lasso


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Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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