Michael B. Jordan Is Sexy Alexa in Amazon's Hilarious Super Bowl Ad

Comically sultry work from Lucky Generals

Amazon has become a crowd favorite among Super Bowl advertisers in recent years, and this year's spot, from Lucky Generals, comically lives up to that tradition.

The company posted its 60-second in-game spot to YouTube on Tuesday morning. We also have the 90-second extended version, which you can see below. The amusing concept is based off the recent sleek redesign of the Echo—the most physically attractive Alexa device yet.

But if you embedded Alexa in Michael B. Jordan—well, that would be even sexier.

Jordan is great in the role, but the real hero might be the hilariously flustered husband, whose antics provide punch line after punch line.

The spot also cleverly promotes Tom Clancy's Without Remorse, the upcoming movie starring Jordan that comes to Prime Video later this month. A bus-side ad featuring Jordan is what kicks off the Amazon exec's whole daydream.


Brand: Amazon
Creative Agency: Lucky Generals
Media Agency: Initiative 
Director: Wayne McClammy
Production Company: Hungry Man
Editing: The Den
Post-Production: The Mill
Sound: Beacon Street Studios 

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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