Musings Why Marketers Need to Be Cultural Linguists Secrets to a more nuanced, localized approach By Guy Hayward
Creative Cities The Joys of Johannesburg, Africa's Melting Pot of Creative Energy A hub for tackling the continent's unique challenges By Naomi Troni
Health What This Focus Group's Reaction to People With Disabilities Says About Advertising Wax experiment highlights the lack of representation By David Gianatasio
Film & TV Kara Swisher Grills Gavin Belson in HBO's Fun Podcast Integration Hooli chief from Silicon Valley opens up in ad read By David Gianatasio
Music Folgers Brings in a Choir for Some Goofy Takes on Its Classic Jingle Meet the Folgers Morning Harmonizers By David Gianatasio
Advertising Apple Stages the Best Snowball Fight Ever in Joyous Holiday Encore David Leitch directs Makena Cook with the iPhone 11 Pro By Tim Nudd
Gaming This Pharmacy Lets You Trade Video Game Skins for Skincare Products Clever marketing ... or a ploy to amass the largest skins collection ever known? By Angela Natividad
Advertising Santa Is the Ultimate Outsider in Coke's Holiday Plea for Acceptance A timely take on a timeless character By Tim Nudd
Advertising McDonald's Sweden Tells Its Founder's Heartbreaking True Story The origin of Ronald McDonald House in Sweden By Tim Nudd
Health Why This Anti-Smoking Campaign Is Actually Thanking Smokers Unexpected tactics from Denmark By David Gianatasio