Toan Mai

Toan Mai headshot


Hamburg, Germany


One-sentence bio

I am Toan, who luckily carries pencils and notebooks to make parents proud of me in an ad battlefield 7 days a week rather than an assault rifle like my great-great-grandpa in the Vietnam War

Creative philosophy or approach

I am a sucker for ideas that are funny enough to not die young, ideas which fear me so much that I have to tickle myself.

Recent work I’m proud of

Burger King is the only brand offering flame-grilled burgers. So we put up "For Rent" and "For Sale" signs on buildings next to McDonald's locations, cheekily reassuring people that living there is fine as they would never have to deal with smoke from flame grilling.

Link to campaign:

Toan Mai recent work

Recent work I admired

Recently, I haven't seen any works that use comparison as smart and hysterical as a Whopper of Secret done by BBH London. Yeps. Everyone knows the comparison tool and uses it a lot but the idea which hid every Big Mac behind a Whopper in every shooting actually gives it fresh air.

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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