Burger King's Snarky 'For Rent' Signs Say It's Actually Fine to Live Near a McDonald's

You won't have to worry about smoke from grilling

Here's a randomly amusing new stunt from Burger King.

The burger chain, with help from agency David, put up "For Rent" and "For Sale" signs on building next to McDonald's locations in Brazil—with copy snarkily reassuring people that living there would be fine, as you would never have to deal with smoke from actual flame-grilling.

Rio de Janeiro and São Paulo. Check out some of the executions here:

Those who called the phone number on the one sign were met with this audio greeting: "When picking an apartment, no one really wants annoying smoke: that's why it's great to have a neighbor who doesn't barbecue. But when your stomach growls, a flame-grilled patty on a Burger King sandwich makes a heck of a difference. Interested in this building? Please send an email to vizinhoperfeito@burgerking.com.br."

David's São Paulo and Madrid offices worked on the campaign.

"Everyone just loves flame-grilled barbecued meat, but not everyone likes to have a barbecuing neighbor," says says Rafael Donato, creative vp at David. "With the 'Best Neighbor' campaign, we help these people, highlighting one of the features that sets BK apart as a brand without losing our sense of humor."

Does this mean you wouldn't want to live near a BK, though?


Agency: DAVID São Paulo e Madrid
Campaign: Best Neighbor
Client: Burger King Brazil
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
Creative VP: Rafael Donato, Saulo Rocha, André Toledo
CD: Fred Bosch, Álvaro Palma, Edgard Gianesi
ACD: Rogerio Chaves, Fabricio Pretto
Copywriter: Guilherme Pinheiro, Toàn Trần Mai
Art Director: Rafael Ochoa
Account: Carolina Vieira, María García, Rafael Giorgino, Juliana Chediac, Martina Adati
Planning: Patricia Urgoiti
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga
Innovation: Toni Ferreira
Producers: Fabiano Beraldo, Fernanda Peixoto, Patrícia Barbosa
Editor: Victor Folha
Social Media: Lucas Patrício
Production Company: Café Royal
Photos: Hanna Vadasz
Sound Production: Jamute
Client Approval: Ariel Grunkraut, Thais Nicolau, Filipe Botton, Fernanda Harb, Lidiane Martins e Vinícius Simon de Freitas

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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