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Volvo Trucks 'The Epic Split.' The Long Road to a Viral Classic

On Tagline, how Forsman & Bodenfors made the crown jewel of the 'Live Test Series'

Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 10 above.

This week on our Tagline podcast, we revisit the "Live Test Series" of stunts for Volvo Trucks, crafted by the Swedish agency Forsman & Bodenfors, including "The Epic Split," the most famous of them all—yet in some ways also very much an outlier of the campaign. We speak with folks from the agency, as well as director Andreas Nilsson and stunt coordinator Peter Pedrero, about the long road to some of the best product demos ever made in advertising.

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See "The Epic Split" and other videos from the "Live Test Series" below:

Brand Text


Every day, millions of Americans get in their vehicles and go. Fueling drives commutes, commerce and connection; and that's when we have the undivided attention of 1 in 3 adults every month. GSTV's national video network owns a unique moment for innovative storytelling, when consumers are engaged, receptive, taking action today and influenced for tomorrow and beyond. Fuel your next campaign with us.

Listen to more Tagline episodes from Season 2 here:

Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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