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Volvo Trucks 'The Epic Split.' The Long Road to a Viral Classic

On Tagline, how Forsman & Bodenfors made the crown jewel of the 'Live Test Series'
 

Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 10 above.

This week on our Tagline podcast, we revisit the "Live Test Series" of stunts for Volvo Trucks, crafted by the Swedish agency Forsman & Bodenfors, including "The Epic Split," the most famous of them all—yet in some ways also very much an outlier of the campaign. We speak with folks from the agency, as well as director Andreas Nilsson and stunt coordinator Peter Pedrero, about the long road to some of the best product demos ever made in advertising.


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See "The Epic Split" and other videos from the "Live Test Series" below:

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Listen to more Tagline episodes from Season 2 here:

 
 
 
 
 
 
 
 
 
Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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