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A Return to the Icelandverse, SS+K's Perfect Metaverse Parody

This week on Tagline, the origin story of Visit Iceland's comic and strategic triumph

Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 9 above.

The metaverse may well be our future, but it's a metaverse parody that's gotten more attention this ad-award season. For this episode of Tagline, we sat down at Cannes Lions with folks from the agency SS+K and Visit Iceland to talk about "Welcome to the Icelandverse," the video from late last year that expertly spoofed Mark Zuckerberg's vision of our utopian virtual future—and offered a nonvirtual Iceland travel experience as a welcome alternative.

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See the Icelandverse video below:

Introducing the Icelandverse


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Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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