Skittles 'Blank the Rainbow.' The Dark Art of a Magical Campaign
Tagline is our podcast about the making of great ads. This is Season 2, Episode 2.
This week we explore one of advertising’s strangest and most delightful confections: the “Blank the Rainbow” campaign for Skittles. We look at how a product truth, combined with a cultural insight about millennial teens, led to a string of beloved, absurdist ads from TBWA\Chiat\Day NY in the mid-2000s—and how DDB revived that spirit in two subversive Super Bowl stunts a decade later.
Listen to the episode above, or subscribe to Tagline here:
Listen on Apple Podcasts Listen on Spotify
Below, check out all the Skittles ads we talk about on the episode, and images from the Skittles Brand Book, created by Ashley Marshall and Craig Allen in 2006.
Skittles Brand Book (2006)
Click the images to enlarge
Every day, millions of Americans get in their vehicles and go. Fueling drives commutes, commerce and connection; and that's when we have the undivided attention of 1 in 3 adults every month. GSTV's national video network owns a unique moment for innovative storytelling, when consumers are engaged, receptive, taking action today and influenced for tomorrow and beyond. Fuel your next campaign with us.