- Presented by GSTV

Introducing 'Tagline,' Our Podcast About the Making of Great Ads

Hear the stories behind classic spots and campaigns, as told by their creators

Tagline cover art by Ashley Epping

Today, we're proud to introduce Tagline, a new podcast about great ads and the people who make them. This project began in 2019, when we celebrated the 60th anniversary of the Clio Awards. We looked back at a lot of classic advertising that year and were inspired by fascinating stories we heard about some of that old work. The goal of Tagline is to dig deeper into classic pieces—some older, some more recent—to learn how they were made, and what they can teach us about creating great advertising today. For more about the show, check out the Season 1 trailer above. You can subscribe at the links below, or at the Tagline site. Episode 1 drops March 15.

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Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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