- Presented by GSTV

Inside 'Got Milk?' and Its Dark Comedy of Deprivation

This week on Tagline, the origin story of Goodby Silverstein's pop-culture hit for the ages

This week on Tagline, we serve up an ice-cold glass of nostalgia as we look back at the making of the culture-busting "Got Milk?" campaign from Goodby Silverstein & Partners. It's the story of a powerful insight, darkly comic creative, a lightning rod of a tagline, and a client who loved partnerships and parodies and gave the world's blandest product advertising's hottest campaign.

Listen to episode 6 of Tagline above, or subscribe to the show wherever you get your podcasts. And below, check out the original "Aaron Burr" spot along with a load of other "Got Milk?" ads through the years.

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Episode 6 guests

• Jeff Goodby, co-chairman and partner, Goodby Silverstein & Partners
• Jeff Manning, former executive director, California Milk Processor Board
• Jon Steel, founder, Jon Steel Consulting
• Scott Z. Burns, filmmaker
• Cindy Epps, senior integrated producer and consultant
• Erich Joiner, founder, Tool of North America
• Chuck McBride, founder and executive creative director, Cutwater
• Harry Cocciolo, creative director, Cisco
• Amy Nicholson, director, Supply&Demand
• Blake Kelly, freelance writer
• Sean Whalen, actor

'Got Milk?' commercials

Cookie Monster's 'Got Milk?' billboard

Brand Text
Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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