- Presented by GSTV

How P&G Battled Racism Through a Trilogy of Powerful Ads

On our Tagline season finale, the making and legacy of 'The Talk,' 'The Look' and 'The Choice'

In the season 1 finale of our Tagline podcast, we look at Procter & Gamble's powerful trilogy of spots about racial bias: "The Talk" from 2017, "The Look" from 2019, and "The Choice" from 2020. We dig into the craft of each piece and explore P&G's evolving approach to fighting racism, from the early days of the Trump presidency to the murder of George Floyd and beyond.

Listen to episode 9 of Tagline above, or subscribe to the show wherever you get your podcasts. And below, check out the three P&G spots themselves.

Listen on Apple Podcasts Listen on Spotify


Every day, millions of Americans get in their vehicles and go. Fueling drives commutes, commerce and connection; and that's when we have the undivided attention of 1 in 3 adults every month. GSTV's national video network owns a unique moment for innovative storytelling, when consumers are engaged, receptive, taking action today and influenced for tomorrow and beyond. Fuel your next campaign with us.

Episode 9 guests

• Marc Pritchard, chief brand officer, Procter & Gamble
• Nedal Ahmed, senior copywriter, Wieden + Kennedy Amsterdam
• Bryan Barnes, creative director, Johannes Leonardo
• Malik Vitthal, director, The Corner Shop, 
• Greg Hahn, co-founder and chief creative officer, Mischief USA
• Geoff Edwards, executive creative director, GALE Partners
• Keith Cartwright, president and chief creative officer, Cartwright
• Justine Armour, chief creative officer, Grey New York
• John Patroulis, global chief creative officer, Grey Group

Procter & Gamble | The Talk

Procter & Gamble | The Talk

Procter & Gamble | The Look

Procter & Gamble | The Look

Procter & Gamble | The Choice

Procter & Gamble | The Choice
Brand Text
Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

Advertise With Us

Featured Clio Award Winner



The best in creativity delivered to your inbox every morning.