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Dove 'Real Beauty Sketches.' Inside Ogilvy's Famous Viral Film

This week on Tagline, how forensic art opened up a new paradigm for self-esteem

Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 3 above.

Nine years ago this week, Dove and Ogilvy Brazil rolled out one of the great megaviral ads of all time, “Real Beauty Sketches.” On this episode of Tagline, we revisit the 2013 social experiment with the folks who made it—to learn how a film shot for less than $200,000 made a powerful statement about self-esteem, rejuvenated a legendary brand platform, drove $54 million worth of earned media, and rocketed around the world to become the most-watched online ad ever.

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Below, check out two versions of "Real Beauty Sketches"—the three-minute cut, and the six-minute cut.


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Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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