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Bud Light's 'Real Men of Genius.' The Making of a Radio Classic

This week on Tagline, how DDB Chicago's comic campaign spawned an entertainment franchise

Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 4 above.

In 1999, Bud Light and DDB Chicago premiered one of the great radio ad campaigns of all time, "Real Men of Genius." This week on Tagline, we dig into the campaign's greatest hits with folks on the agency, client and production sides—to see how a simple radio idea blossomed into a full-fledged entertainment franchise that spawned 200 spots over a decade, as well as TV ads, compilation CDs and even live events.

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Listen to more episodes from Season 2 here:


Listen to scores of the "Real Men of Genius" radio ads here.

Brand Text
Tim Nudd
Tim Nudd was editor in chief of the Clio Awards and editor of Muse by Clio from 2018 to 2023.

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