- Presented by GSTV

Bud Light's 'Real Men of Genius.' The Making of a Radio Classic

This week on Tagline, how DDB Chicago's comic campaign spawned an entertainment franchise
 

Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 4 above.


In 1999, Bud Light and DDB Chicago premiered one of the great radio ad campaigns of all time, "Real Men of Genius." This week on Tagline, we dig into the campaign's greatest hits with folks on the agency, client and production sides—to see how a simple radio idea blossomed into a full-fledged entertainment franchise that spawned 200 spots over a decade, as well as TV ads, compilation CDs and even live events.


Subscribe to Tagline here:

Listen on Apple Podcasts Listen on Spotify

ADVERTISING

Every day, millions of Americans get in their vehicles and go. Fueling drives commutes, commerce and connection; and that's when we have the undivided attention of 1 in 3 adults every month. GSTV's national video network owns a unique moment for innovative storytelling, when consumers are engaged, receptive, taking action today and influenced for tomorrow and beyond. Fuel your next campaign with us.

Listen to more episodes from Season 2 here:

 
 
 

Listen to scores of the "Real Men of Genius" radio ads here.

Brand Text
GSTV
Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

Advertise With Us

Featured Clio Award Winner

Museletter

SUBSCRIBE

The best in creativity delivered to your inbox every morning.

ADVERTISING