iPhone Gets Plenty of Ice Time in Apple's Latest NHL Spot

Golden Knights stars welcome back the league

No teeth were knocked out, or phone screens cracked, in the making of this ad. We think.

Goaltender Marc-André Fleury and right winger Mark Stone, both of the NHL's Vegas Golden Knights, skate up a storm to celebrate pro hockey's return in a 30-second video shot on an iPhone 11 Pro.

The teammates taped the handset to their gear—Stick Cam! Skate Cam!—and captured every gravity-defying move on (and above) the ice:

Shot on iPhone 11 Pro — Hockey Tape — Apple

Here's a replay, in French:

Capté avec iPhone 11 Pro — Ruban de hockey — Apple

TBWA\Media Arts Lab developed the spot. Apple says this latest entry in its "Shot on iPhone" series—here, it's more like "Shots on iPhone"—proves the device "captures angles of the game that the big cameras don't typically see," using Ultra Wide and slo-mo features that match up to more complicated or expensive rigs.

As for Fleury's cartwheel at the end, he conceded to NHL.com that it wasn't exactly a "10," though during the shoot he realized his dream of driving an ice-resurfacing machine (with an iPhone attached, natch). "I've been in rinks for so long and I never drove one," he says. "I had my full goalie gear on and drove around, so that was cool."

Stone seemed impressed by the technology. "Seeing the finished quality, even though it was only shot on an iPhone, it's kind of mind-boggling to me," he says. "Every time I see it, I'm like, there's no way they didn't Photoshop this. It's crazy how accurate and impressive these cameras have gotten."

NFL stars got into the "Shot on iPhone" act in a big way last year when Toronto Maple Leafs stars Auston Matthews and Mitch Marner used the device to document their friendship, and various other players employed the technology to capture dramatic photos for billboards.

During holiday season, the iPhone 11 Pro delivered a different kind of wintry delight with this massive snowball fight staged by director David Leitch (John Wick, Deadpool 2) and cinematographer Robert Elswit (an Oscar winner for There Will Be Blood).

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David Gianatasio
David Gianatasio is senior editor at Clio Awards.

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