Kraft's Buffalo Dressing Comes in a Lip-Balm Container Now

Doesn't that sound delicious?

It's so easy to accessorize with your favorite spicy condiments these days. First, there was a fancy hot sauce necklace. And now comes a spiffy lip balm-shaped container from Kraft that holds the brand's mayo buffalo dressing. Great for sandwiches, fries and dry lips! (Or for drying out your lips, probably.)

Folks can score a reusable balm tube, a bottle of dressing and a spout to easily transfer the sauce. Here's a pair of how-to videos, demonstrating how to load the tube and apply sauce to food:

Kraft | How To Buffalo
Kraft | Balm Shell

Ads are running throughout social media on Instagram and TikTok.

"The Buffalo Balm Kit was inspired by the thousands of people who proudly profess to carrying buffalo sauce in their bags," a Kraft rep tells Muse. "Through research, we found that 69 percent of people already carry a lip balm tube in their bags, so we thought, 'What better way to provide mayo freaks a way to get their fix of flavor anytime, anywhere?' It packs easily, flavors quickly and stands out unapologetically."


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