Here's Your Chance to Get a Real Jar of Left-Handed Mango Chutney
Left-handed mango chutney was supposed to be a joke, but now it's being produced for real—with the proceeds going to a good cause.
The suspicious product—a perfectly hilarious embodiment of the industry's obsession with awards at the expense of work that actually connects with consumers—was at the center of the comical video below, created by Toronto agency Zulu Alpha Kilo for Strategy magazine's annual Agency of the Year event. If you haven't seen the video yet, it's worth checking it out first:
The video went over so well, Zulu Alpha Kilo decided to bring left-handed mango chutney back for the holidays. So, they went and made six actual jars of the stuff—matching the number produced in Greg's asinine, Grand Prix-winning campaign in the video—and is auctioning them off to benefit Food Banks Canada.
The label gave the creative team a chance to really extend the joke. There instructions for left-handers to open the jar, and an ingredients list featuring all left-handed foods (though the product "may contain trace amounts of right-handed mangoes). We also see that Greg's ludicrous product won the Grand Prix in the "Limited Run Condiment" category.
Click to enlarge this image of the label:
Visit 32auctions.com/LeftHandedMangoChutney to bid on a jar. Auctions close on Dec. 20.
"Left-Handed Mango Chutney started as a symbol for creative work that only benefits agencies. With the holidays approaching, we decided to turn it into a real product for a good cause," says Zak Mroueh, the agency's founder CCO.