Advertising Reaches New Heights With Left-Handed Mango Chutney

Zulu Alpha Kilo's latest savage parody asks: Is your work made for people or case studies?

Does your work resonate outside of advertising circles, or is it mostly created for award-show judges to enjoy?

Zulu Alpha Kilo ponders that question in an amusing video that premiered at last night's Agency of the Year event in Toronto, hosted by Canadian trade magazine Strategy. The setting is a dinner party, where one of the guests proudly reveals he works in advertising—and has won a shit ton of awards for inventing left-handed mango chutney.

Except no one's that impressed. Particularly another advertising creative in attendance, who one-ups Mr. Chutney in truly memorable fashion.

Left-Handed Chutney

"Agencies are obsessed with winning awards. Yet, funnily enough, the most award-winning work isn't usually the most well-known," the agency says. "If you asked your neighbor to name their favorite ad, they're more likely to name that hilarious new beer commercial than the latest Gold Lion winner in the Corporate Purpose category. So, what's more important: winning over awards judges or winning over consumers?"

Zulu Alpha Kilo has been screening amazing parody videos at the Strategy event for years. Perhaps its most notable offering was 2015's "Say No to Spec." Other outings have included "World's Worst RFP," satirizing the RFP process, "Billy's Lemonade," lampooning holding companies, and last year's "Awards Gone Wild," imagining if other industries were as obsessed with awards. See those spots below.

CREDITS

Agency: Zulu Alpha Kilo
Chief Creative Officer & Creative Director: Zak Mroueh
ACD/Writer: Jonah Flynn
ACD/Art Director: Michael Siegers
Account Team: Shauna McKenna
Producer: Colleen Allen
Production Assistant: Amy Groll
Production House: Zulubot
Director: Zak Mroueh
Post Production Company: Zulubot
Executive Producer: Adam Palmer
Director of Photography: Adam Griffiths
Second Camera: Adam Griffiths
Editor: Max Lawlor
Casting: Jigsaw Casting- Shasta Lutz
Online: Max Lawlor
Colour: Zulubot
Colourist: Can Yuksel
Audio Engineer: Stephen Stepanic

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Tim Nudd
Tim Nudd is editor in chief of the Clio Awards, editor of Muse by Clio, and host of the podcast Tagline. He is the former creative editor of Adweek.

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