Oreo Unboxes Character Cookies for Pokémon's 25th Anniversary
Put that cookie-free future on hold!
Oreo and Pokémon have teamed up to celebrate the media and gaming franchise's 25th anniversary. The co-branded branded revelry includes limited-edition Pokémon cookie packs available online for pre-order and hitting shelves next week:
Sixteen cream-filled, dunk-able designs depict Pikachu, Bulbasaur, Charmander, Squirtle and other characters. But, "just like in the Pokémon world, some Pokémon x Oreo cookies will be harder for Trainers to find," we're told.
So, you'll have to shop around and a whole lot of cookies in order to ... catch 'em all! (Sorry, but you knew it was coming.)
Developed with 360i, MediaMonks, VaynerMedia and Weber Shandwick, the campaign includes a Framestore film made from thousands of black-and-white "cookie pixels."
There's also an art installation on L.A.'s Venice Beach with a pixelated Pikachu crafted from 8,000 3-D replicas of the limited-edition cookies, and it looks something like this billboard: