Rob McElhenney and His Celebrity Pals Toast With Four Walls
Three celebs walk into a bar...
That would be Rob McElhenney, Glenn Howerton and Charlie Day. They're shooting commercials for Four Walls Irish American Whiskey, which they co-founded, and pseudo-smarmy, self-aware banter sure flies.
GLENN: We hear a little too often, if I'm being honest, that people don't need, don't want, another celebrity spirit brand. But, don't think of us as celebrities.
ROB: Sure, we are beloved and successful and all triple-threats in the world of entertainment.
CHARLIE: But don't punish this beautiful Irish American whiskey because of our outsized achievements in film and television...
ROB: ... in media in general. Sports, fashion...
CHARLIE: Sure! And tech, consumer products...
GLENN, ROB: Sure, sure!
GLENN: Ask yourself this question: Do you know the people behind the product in your hand? On your body? In your body?
CHARLIE: You think it might be a huge, evil corporation? Because I do.
GLENN: Yeah, let that sink in while you sip on some Four Walls.
Ultimately, they decide it's best to trust "the devil you know." Meaning them. It's a hellishly simple set-up, perfectly paced and performed to deliver smooth smiles.
As smooth as ... something you drink? Some kind of libation? Maybe this second spot will jog my memory:
Rob, Glenn and Charlie's live podcast tour hits NYC's Radio City Music Hall on Oct. 12 and 13, where, we're told, "Four Walls will be poured."
Brand co-CEO Casey McGrath directed, and he co-wrote the spot with its stars.
Director / Writer | Casey McGrath, Four Walls Whiskey / Spirits of the Night
Director / EP | Robert Smyth
Production Company | Heavy Pictures
Producer | Neil Brown
Cinematographer | John Matysiak
Stills Photographer & Product Shot DP | Ben Cope
Production Designer | David King
Editor | Roy Pearson
Composer / Producer, Original Music | Sonja El Demerdash
Composer / Producer, Four Walls Jingle | Liam O’Neil + Fabio Capelli
Lyrics, Four Walls Jingle | Andy Mendelsohn
Sound Design & Mix | Fabio Capelli
Colorist | Walter Volpatto
Makeup | Thea S
Hair | Daniela Martinez
Hair Makeup Asst | Liz Mendoza Kellogg
Wardrobe | Gabriella Gilman
Wardrobe Asst | Jessica Amber Pineda
Voiceover | Clint Morrison
Agency | Spirits of the Night
Founders | Elliott Phear & Casey McGrath
VP Brand & Product | Julia St. Onge-May
VP PR & Marketing | Ashley Purdum