This Petition Against Pollution Was Signed With Sh*t

'The Dirty Protest' seeks cleaner oceans

A new global initiative fights dirty to combat ocean pollution. Very dirty.

Developed by London creative studio Uncommon, "The Dirty Protest" invites users to sign an online petition urging more rigorous environmental protections.

Once 1 million names are collected, the document will be printed using ink made from sewage. Ultimately, these messages will be delivered to the desks of elected officials and governmental organizations worldwide.

The Dirty Protest

Pernille Weiss, who chairs the European Parliament's Water Group, appears in the video and was the first person to sign.

"Take action, sign your name with shit," Uncommon says in campaign materials. "Sewage doesn't care about borders. That's why The Dirty Protest is the first international collaboration. By signing the petition, you're not only supporting the fight in your local area—you're also part of a global initiative to protect the oceans we share."

Some filthy points to ponder, provided by the agency:

  • Over 40 percent of the world’s population lack access to safely managed sanitation services.
  • 80 percent of the world’s wastewater is discharged without treatment to surface waters.
  • 55 percent of coral reefs and 88 percent of seagrass are exposed to wastewater pollution, making them more vulnerable to climate change.

Uncommon crafted the stunt with Clean Ocean (Rent Hav), Ocean Sewage Alliance and Renasys. Blenderday Studio produced and directed the project film.

Advertise With Us

Featured Clio Award Winner



The best in creativity delivered to your inbox every morning.