SpringHill's Gaby Goldberg on Nike, Maradona, and Alvin Kamara for Hugo Boss
Gaby Goldberg is VP of creative at The SpringHill Company, the consumer and entertainment company founded in 2020 by LeBron James and Maverick Carter. Gaby develops intellectual property, award-winning campaigns and original content. She is also a founder of Raymond, a boutique studio in her hometown on Buenos Aires, Argentina.
With a multidisciplinary background, Gaby approaches a wide range of creative projects in the sports industry with the sensibility and artistry from the fashion and art fields. She has worked for brands such as Coca-Cola, Nike, JP Morgan Chase Bank, Powerade, Sharpie, ESPN, HBO, Ministerio de Cultura de Argentina, P&G Dove, Falabella, Patrón Tequila, Crown Royal, Disney, Fox, Zac Brown's Southern Reel and Natura Cosmeticos.
The SpringHill Company unites three brands built by James and Carter: Uninterrupted, the Sports Emmy-winning athlete empowerment media and consumer product brand; SpringHill Entertainment, the scripted and unscripted film and television production brand; and The Robot Company, the brand and culture consultancy.
We spoke to Gaby—who lives in Los Angeles with her husband, daughter and son—for our Time-Out series, where we chat with folks in the sports world about their favorite athletes, teams, sports movies and shows, and their love of sports generally.
Gaby, tell us...
Where you grew up, and where you live now.
I grew up in Buenos Aires, Argentina, and I now live in Los Angeles.
Your earliest sports memory.
Celebrating Argentina's 1986 World Cup victory throwing homemade confetti from my family apartment balcony. (See below!) Also, my tennis coach "Coco" using "Gaby Sabatini" as my nickname.
Your favorite sports teams.
Argentina's soccer team Boca Juniors.
Your favorite athletes.
Diego Armando Maradona and Juan Martin Del Potro.
Your favorite sports show or podcast.
Your favorite sports movie.
Maradona by Asif Kapadia.
A recent project you're proud of.
Uninterrupted's first fashion video with Hugo Boss and Alvin Kamara.
Someone else's project that you admired recently.
Nike's "New Fairies."
What sports can do that nothing else can.
Sports can make you feel limitless.
What you'd be doing if you weren't in the sports world.
I'd probably be working on other projects in the fields of fashion, music and art.