Victor Vetancourt

Location

Dallas

Portfolio

www.cargocollective.com/victorvetancourt

One-sentence bio

I believe in advertising since I was 10.

Creative philosophy or approach

There's no magic formula. Just guts and passion for what we do.

Recent work I'm proud of

We created an awareness radio campaign for Dallas based bookstore The Wild Detectives in which we play with the "theater of the mind." By teasing listeners with just a few words, we can trigger their imagination to start piecing together a story, all the while inviting them to stop by The Wild Detectives Bookstore.

Recent work I admired

TBWA\Paris McDelivery print campaign from last year. Beautiful execution. The rain-drenched windows even invite you to stay home. Simplicity and craft at its best.