Location • Title
Beacon, N.Y. • Associate Creative Director/Copywriter
A copywriter, editor, and content creator who specializes in beauty, fashion, and food, but dabbles in just about everything else.
Creative philosophy or approach
Your first idea is rarely your best. Dump as many thoughts/lines/words as possible onto a page, then walk away. With a little distance, you’ll clearly see which ideas are worth pursuing.
Recent work I’m proud of
As a freelance ACD Copywriter at U-Studio, I worked across Unilever’s portfolio of CPG personal care and food brands. One recent paid social campaign I’m proud of is a series of awareness posts we created for Pure Leaf Matcha called “Meet Your Matcha”. Targeted at 4 distinct audiences, each beautifully shot video explains why Pure Leaf is the matcha for them.
Link to campaign: http://saramolinacopywriter.com/work#/pure-leaf-matcha/
Recent work I admired
Thinx #IfWeAllHadPeriods campaign, specifically their MENstruation film that launched it all. I love how in-your-face all of their work is, but this campaign imagines a world in which even men get their periods. Pure brilliance.