Location • Title
Hamburg • Junior Copywriter
Becoming a copywriter has been my dream ever since I was a little … late applying to business school.
Creative philosophy or approach
To never be satisfied and to keep killing my babies till I find that one remarkable solution to the brief. One that gives me an instant adrenaline rush and makes me restless for hours. One that I can’t wait to share with my friends. One that has the potential to make my peers go, ”I wish I had thought of this.”
Recent work I’m proud of
We designed a furniture line that can survive the long-term effects of rising sea levels. There are a lot of people out there that don’t believe climate change is real. Our idea brings climate change to the living room and making it personal for each one of us.
Link to campaign: https://samhasideas.com/ikea-2/
Recent work I admired
The Epidemic by BBDO, New York. The film was already powerful but when I started getting those hate-filled messages on my phone, it left me deeply uncomfortable. The storytelling and the interactive text element made me experience a level of empathy I hadn’t experienced before. Kudos to the entire team.