Location || Title
Suffern, New York || Strategist, Creative
Samantha Glassman, an upcoming graduate of Elon University, is a strategic and creative problem solver whose curious and an idealist by nature.
Creative philosophy or approach
Creativity is taking an intangible idea and bringing it to life. It's about creating something where you can say "this didn't exist yesterday or the day before."
Recent work I’m proud of
I created a spec ad campaign sponsored by the American Heart Association. As a kid, I was always intrigued by the posters on the cafeteria walls. The campaign is aimed at elementary school students to show them the benefits of eating healthy during the school day. By reimagining everyday objects as different fruits, they’ll learn to see healthy eating in their everyday lives.
Link to campaign: https://www.sglassman.com/project08
Recent work I admired
Burger King's Moldy Whopper Campaign was a risk worth taking because it successfully captured everyone's attention. Burgers in fast food advertisements are often stylized and polished by a food stylist to look fuller and fresher. By choosing to show an unappetizing burger, Burger King was shifting all of our expectations as consumers by going against everything we know about fast food advertising. This campaign successfully breaks up the clutter, while sending a clear message and vivid image of Burger King's commitment to making burgers free of artificial preservatives.