I am I.
Creative philosophy or approach
I prioritize human nature. Human-centered storytelling.
Recent work I’m proud of
My favorite is a campaign I made for SF Jazz. I'm proud of it because, it really showcases my thought process well. As I stated above, I prioritize interactions between people.
Link to campaign: https://www.soonbinan.com/sfjazz
Recent work I admired
"Quarantine Whopper!" I love how simple it was, and yet manages to engage with the existing and possible future Whopper fans!